From the Manufacturer
Mattel Apptivity is a completely new way for kids to play with their favourite toy on an iPad. Featuring patented conductive technology, Mattel’s Apptivity toys interact with a free downloadable app when placed on the surface of an iPad.
The range brings to life some of the UK’s hottest toy brands including Hot Wheels, Batman and WWE as well as extending the play value of top-selling apps such as Angry Birds, Cut The Rope and Fruit Ninja. And it’s great for all the family – there’s even an Apptivity toy for toddlers.
With single Apptivity packs starting at just RRP £11.99 it’s a great price for Christmas. There are also larger starter packs priced at RRP £24.99, which come with exclusive figures, amplifiers and accessories.
The first Apptivity item to hit stores will be the Hot Wheels Apptivity packs available from mid-August with the full Apptivity collection in shops by mid-September.
For more information, please go to: www.mattelapptivity.com